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    • Monitoring your advertisement campaigns for the best!

    The doubt whether you are doing everything right or not never goes away, does it? In our experience even if you are following all the guidelines and working step by step according to the rules and regulations, you still second guess yourself, right? This is why hiring professionals in the field with splendid experience in the task is really important. We offer extended PPC audit services to fellow advertisers who wish to remove any kind of issues and inefficiencies from their advertising campaigns. The PPC account audit enhances the campaign’s performance and ensures that the required results are obtained. Routine audits streamline your PPC campaign and optimize it for the best.

    Digital marketing services for our honorable clients

    Why Pay-per-click campaign audit is important for your business?

    Pay-per-click advertisement is one of the main services offered by digital marketers in order to boost the brand’s awareness, image, and reputation in the market. The PPC campaign is an internet advertising model that increases the traffic inflow to your website and helps the visitors convert into potential customers to drive more sales. It includes the placement of advertisements in strategic online places and you get to pay only when your ad is clicked by the visitor. It’s a win-win solution for all your business sales problems, no?

    Here is why it is important for your business:

    Targets the desired audience:By following a certain buyer’s persona and specific elements like keywords, location, age, gender, language, or the type of devices used by the searcher, you can control your ad, and select a certain category of people to whom you’ll show it. This helps in bringing only the authentic and targeted audience to your website which increases the likelihood of increased purchases from the e-store as well.

    Cost-effective strategy:While using marketing and advertisement techniques, people often consider the rates to be a big barrier between them and their success. This does not hold true for PPC campaigns. In this advertising style, you only have to pay when your ad succeeds in securing a click. Otherwise, it will stay in its place and you won’t be charged for it. Considering this, the ads are often placed in the top positions of the search engines to secure more clicks.

    Competition in the market:In such a competitive landscape, you need to get your hands on every practice that can increase your audience, leads, sales, and in return the return on investment. Thus, investing in PPC campaigns sounds good for small and large-scale business owners.

    To fix issues and improve performance:A PPC audit delivers the finest results when it comes to monitoring and tracking the program to find our issues that can be fixed. Once the issues in the PPC campaign are removed, it becomes even more effective in terms of producing sales and profit for the client.

    Case studies two-liner:By hiring the routine PPC audit service we have improved the quality and productiveness of our current PPC campaign. Our conversion rate has increased tremendously and we are eager to witness more benefits.

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    Our top 8 checklist points of a good pay-per-click audit:

    Every audit includes some dos and don’ts and we are here to share our audit’s quality checklist points with you. If you are planning on hiring us, we assure you you’ll get to enjoy all the following mentioned services and very effective customer support from our team. Happy auditing!

    Considering data:Our PPC campaign experts focus on the data-driven from Google Ads account to look into the performance of the current strategy. Also, data worth of a wide time period is chosen that ranges up to at least three months’ time so that it provides effective results, conclusions, and suggestions from it.

    Budget analysis:For every click, you must know the cost you are spending and the results you are obtaining. Thus, our team members in the field analyze the number of clicks that our clients can afford in their specified budget. This gives us a reference to how successful the campaign is!

    Ad content:Digital marketing and SEO are all about utilizing the strength of the words to devise perfect outcomes. In our audit, we emphasize checking the quality of the ad content. We see whether it is targeted to a specific group, contains a clear message for them, and a solid CTA that would result in a click or not.

    Manage targeting settings:Our PPC experts review your settings to see you have selected the right targeted location. Also, they review the network and mobile bid adjustment settings to see whether they are working in your favor or not.

    Testing Ad variation:How many numbers of ads do good and can be tracked and tested for their performance is a big question that helps in improving the results of the ads. Up to 2 to 3 ad variations per ad group are considered ideal at an average but you can up the number in time to see how well you’re doing this way.

    IP exclusions:While auditing your PPC campaign, we check whether the account is excluding internal IP addresses or not. By excluding them you’ll save money from costly clicks and prevent muddying data for the greater good.

    Ad group names:We tend to keep our practices crystal clear and so we like to keep the ad groups’ names relevant and meaningful as well. Once the group names are identified, scrolling through and working with them as a marketer gets amazingly easy. Also, we focus on the keywords as well while naming the group.

    Quality score of the ad:We calculate the quality score of your ads to find out the advantages they are handing out to us. An ad with a high-quality score benefits your campaign by lowering cost-per-click, increasing the impression visibility, and providing higher ad ranking.