Our top 8 e-commerce PPC features:
The top features of a good e-commerce PPC strategy are as follows:
E-commerce SEO:The better the search engine optimization of your e-store, the higher is the ranking of the e-store in the search engine. This adds to the credibility of the brand and how easily one can reach the online store through web searches. The Ads do a similar job in generating and nurturing leads to the online store and so are boosted if the e-commerce SEO is done right.
PPC management:We offer transparency when it comes to ads pricing, offer bids on high-performing search terms, and balance out the keywords used in the ads to manage your PPC campaign successfully. Also, monitoring and tracking the PPC practices also fall under the management of your campaign.
Ad creation:Creating ad content that will convert your leads into sales is a tiring job. We have hired expert writers who know how to appeal, interact, and persuade the visitor to purchase the advertising product. Or at the least, compel them to visit your e-store.
Landing page conversion:Our exquisite and hard working PPC team creates landing pages for each ad group. With our hyper-personalized approach to landing page optimization, we manage to retain the visitors on the page and convert them into potential customers.
Ads A/B split testing:Our PPC specialists test the potential of each ad and access the conversion rate of each ad. Through this testing, we get to know the worth of each ad and use the data for future reference as well.
Keyword selection:The Google Ad PPC model allows you to select the keywords that you want to target. We along with our clients decide the highest rewarding keywords considering the things we deem important.
Bidding:Once your ad is designed and content is added using the relevant keywords, we help you bid them and see how much you’ll be paying for each click on the ad. The bid is highly dependent on the keyword usage as high volume and more targeted keywords increase the payment against each click.
Optimize product pages:Even if the PPC model excels in creating new leads for the product pages, it is very important that you have optimized the product pages so that they retain the generated leads and convert them into sales. Thus, our expert strategists focus on keeping the website product pages optimized as per SEO as well.